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Case Studies

Essential Workwear’s Winning Partnership With Ipswich Town Football Club

Branded Workwear to Serve Various Departments

Key Facts:
– Outfitted 600+ Employees Across Multiple Departments.
– Exceptional Service Under Tight Deadlines.
– Enhanced Club’s Professional Image Post-Promotion.

Untitled design 90 2 - Essential Workwear's Winning Partnership With Ipswich Town Football Club

“…Their exceptional attention to detail, reliable service, and ability to meet our specific requirements have been invaluable. Essential Workwear ensures our teams look professional and feel comfortable, allowing them to represent the club with pride.” -Denise Pinkerton – Venue Resource Manager, Ipswich Town FC

Untitled design 87 1 - Essential Workwear's Winning Partnership With Ipswich Town Football Club

With Ipswich Town Football Club’s recent promotion to the Premier League, they recognised the need for a fresh and professional appearance to match their promotion. With a diverse workforce of around 600 employees spanning various departments, they required a workwear partner that was capable of delivering high-quality, branded workwear that catered to each team’s unique needs.

This is where we rose to the occasion… as experts in branding with exceptional customer service and reliable delivery within tight time frames, this partnership went hand in hand.

The Challenge

Promotion to the Premier League brought increased visibility and higher expectations for Ipswich Town Football Club. The club needed to:

  • Revamp uniforms across multiple departments: From corporate attire for security and hospitality staff to functional workwear for ticket office personnel, groundskeepers, cleaners and the maintenance teams.
  • Ensure consistent branding: Maintain a cohesive brand image that reflected the club’s prestige.
  • Meet tight deadlines: Outfit 600 employees promptly to be ready for the upcoming season.

The Solution

Our team at Essential Workwear approached the challenge with a tailored strategy:

  • In-Depth Consultation: We had a detailed discussion with Ipswich Town FC to understand their requirements for each different department as well as what styles and colours they wanted to incorporate into their new branded workwear.
  • Personalised Presentation: Once we had collated a range of products that aligned with Ipswich’s requirements, our Head of Sales went out to the club and presented the high-quality garments to them. Displaying a range of branding samples and materials, the team at Ipswich were delighted.
  • Streamlined Production and Delivery: Leveraging our efficient operations we were able to meet the club’s tight deadlines, conduct thorough checks to maintain high standards and provide reliable logistics to ensure timely delivery to the stadium.

Ipswich Town Football Club were thoroughly impressed with our ability to deliver high-quality, branded uniforms that perfectly catered to the unique needs of each department. The impeccable logos and consistent branding across all uniforms enhanced the club’s professional image as they stepped into the Premier League. Our exceptional customer service and responsiveness fostered a strong, continuous partnership with the club.

ipswich town football club grounds

Our partnership with Ipswich Town Football Club showcases our dedication to excellence in workwear solutions. By combining expert branding, exceptional customer service, and unwavering reliability, we provided the perfect uniforms to match the club’s Premier League aspirations. This collaboration not only enhanced the club’s professional image but also set a new standard for quality and service in the industry.

Interested in elevating your team’s appearance with high-quality, branded workwear?

Contact our team at Essential Workwear today to discover how we can meet your organisation’s unique needs.

Email: sales@essentialworkwear.com

Phone: 03308228274