Brewing Brand Consistency With Uniforms & Retail-Ready Merch

Brewpoint: A state-of-the-art brewing facility, where brewing meets entertainment!

Key Facts:
– Sites supported: 12 restaurants, taprooms & bars across the UK.
– What we supply: All uniforms as well as branded merchandise for their online and on-site store.
– Sustainability: All garments are made with sustainable materials.

“Harry & the team at Essential Workwear has been a big asset to building the merchandise line for our brand in our taproom. Quick, efficient responses and quality produced apparel has made the process very easy and reliable. They have helped us grow the offering with recommendations and advise for what would suit our market. We share the same values of local & independent and are happy to continue working with the Essential team.” – Jackie Black – Brand Manager Brewpoint Brewery

The Challenge

1. Consistent branding – From brewhouse tours and busy kitchens to stylish rooftop bars, each location demanded garments that looked the part and performed in different settings.
2. Retail-ready merch – Brewpoint wanted to translate their graphic designs onto t‑shirts, hoodies and accessories for fans to buy online and in venue.
3. Streamlined ordering – Pub managers needed an easy way to replenish staff uniform.

Our Solution

Design Project – Our in-house artwork team worked on a design project and created a range of ideas from branded jackets, t-shirts, bags and hats that we then pitched to the team at Brewpoint.

Curated Garment Range – We then curated a range of garments that covered every corner of the Brewpoint operation: breathable polo shirts, heavyweight t‑shirts, durable aprons that keep the front‑of‑house and kitchen staff cohesive. Soft‑shell jackets and branded bags present the sales team with on‑the‑road professionalism, while the an eye‑catching retail line of organic cotton tees and hoodies hits the shelves ready to delight Brewpoint fans.

Easy Ordering With Our Portal – Using our online ordering portal, they are able to shop all of their garments, pre-loaded with their branding already on for easy checkout.

The Results

A Long-Term Partnership – What began as a single uniform enquiry a year ago has matured into a trusted, full‑service relationship. Brewpoint now turns to Essential Workwear for every new site launch and seasonal campaign, confident that our capacity and service levels will scale as they grow.

Brand Consistency – By consolidating decoration under one roof we’ve delivered flawless continuity across twelve venues and multiple garment types—colour‑matched logos, identical thread counts and zero reported discrepancies since day one.

Retail-Ready Merch – With our artwork team producing fresh, new ideas for the Brewpoint merch range, it is always a success with their customers!

Ready to Raise the Bar on Your Brand?

Whether you run a single site or a nationwide chain, our expert team is here to help. Call 0330 202 1001 or email sales@essentialworkwear.com to start your uniform and merchandise journey today.