About Us
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OUR STORY
Started at a kitchen table. Stitched together ever since.
In 1998, George and Nicki Georgiou started Essential Embroidery Design with one machine and a simple promise; turn up, do it properly, and look after the customer. That promise still holds.
Today, we're Essential Workwear. A family-run business operating from a 30,000 sq ft factory in Dunstable, Bedfordshire, with a team of over 60 specialists handling everything in-house, from artwork to dispatch.
Same family. Same values. A lot more capacity.
WHAT WE STAND FOR
Four pillars. One mission.
To set the global standard for branded apparel excellence.
Honest
Truthful with colleagues,
customers, and partners, even
when it doesn't benefit us.
Innovative
Constantly evolving and
embracing fresh ideas to
serve our customers better.
Educators
We share knowledge openly,
guiding customers to better
decisions and outcomes.
Efficient
Streamlined processes,
high-quality results,
delivered on time,
every time.
Our Mission
To serve businesses of every size with professional custom workwear that meets all the safety standards, backed by unbeatable service, top-quality branding, and a team that genuinely cares about getting it right.
Our Passion
Every job starts with curiosity. From artwork to production, we love getting under the skin of your brand and bringing it to life through embroidery, print, and the kind of attention to detail you can actually see on the garment.
INSIDE OUR FACTORY
Everything you need, all under one UK roof.
From design and decoration to dispatch, no middlemen, no surprises.
DECORATION
Embroidery
Premium digitised logos
stitched on 40+
machines, daily.
DECORATION
DTF Transfer Printing
Full-colour prints with
sharp detail, soft hand,
and serious durability.
DECORATION
Screen Printing
Bold, long-lasting prints,
perfect for high-volume
runs.
